Category: Advertise online

Moving to the Goldfields, Muhammad Baqir never saw a grocery business as something he would venture into — until circumstances left him with no other option.

Key points:

Community members say driving long distances to source halal-certified meat isn’t economicalPandemic restrictions have made sourcing halal products more complicated than everA local entrepreneur has started a business to help Muslim communities in regional WA

“During the lockdown nobody was allowed to leave the Goldfields,” he…….

A new form of “influence government”, which uses sensitive personal data to craft campaigns aimed at altering behaviour has been “supercharged” by the rise of big tech firms, researchers have warned.

National and local governments have turned to targeted advertisements on search engines and social media platforms to try to “nudge” the behaviour of the country at large, the academics found.

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The shift to this new brand of governance stems from a marriage between the introduction of nud…….

Editor’s Note: This story is part of a 10-part series that examines life after the third-party cookie. Visit this interactive graphic outlining the full series here.

Google’s ever-growing influence over media dollars is unquestionably a headline-grabbing issue. The same can’t be said for Apple — even though it influences how billions of dollars are spent with changes to its own ad business as well as rapid-fire decisions on tech updates that continue to reshape the ad industry.

Ultimately, that influence is overshadowed by the company’s carefully crafted position as a privacy champion. So even when Apple’s mar…….

Nikki and Brie Bella’s brother JJ is tapping out of his marriage to Lauren “Lola” Garcia.

On Tuesday, July 20, Lauren announced on Instagram that she and JJ have decided to separate after 10 years of marriage. “It’s no secret that there’s been a shift in our lives the past couple months,” she shared, “and although it’s been something I’ve been personally trying to navigate, I want to be as transparent as possible since I share so much of my life with you.”

Lauren said there’s no “easy way” to break the news, adding that their family is “asking for privacy and respect” as it relates to the reasons behind their decisi…….

Tuesday, November 2, 2021

Last month, Senators Amy Klobuchar (D-MN) and Chuck Grassley (R-IA) fired the latest and perhaps most high-profile legislative salvo against Big Tech to date – the proposed American Innovation and Choice Online Act.  This Senate bill would update the antitrust laws with the specific goal of reigning in large technology companies.  This comes after a year of high-profile hearings in which the Senate Judiciary Subcommittee on Competition Policy, Antitrust and Consumer Rights, under Klobuch…….

Marketers are expected to allocate more ad dollars to Connected TV as content and usage increase. … [+] (Jack Dempsey/AP Images for LG Electronics)

ASSOCIATED PRESS

During the pandemic Connected TV was established as a video source for millions of homebound viewers. Even as the growth of broadband connections has plateaued, marketers have allocated more ad dollars on CTV. A series of recent surveys report the continued acceptance of CTV with programmers, advertisers and viewers with strong growth forecasts for the years ahead.

In a survey, Leichtman Research Group said over 80…….

“It really spoke to the power of Apple controlling the operating system,” said Brian Wieser, president of business intelligence at GroupM, an advertising industry firm. “Facebook isn’t in control of its own destiny.”

At Facebook, Apple’s privacy moves were viewed as hypocritical, said three current and former Facebook employees. Apple has long had a lucrative arrangement with Google to plug Google’s data-hungry search engine into Apple products, for instance. Facebook executives also noted that Apple was entrenched in China, where the government surveils its…….

The Washington Post on Tuesday launched an ad network as part of its Zeus advertising technology business, executives told Axios. The network has been in the works for two years.

Why it matters: Marketers have long said they want to buy ads with the ease and efficiency of platforms like Google and Facebook, but on trusted websites like premium news publishers. This ad network solves that.

“It’s a new revenue stream for the Post,” said The Post’s chief revenue officer Joy Robins.

Catch up quick: The Post launched Zeus Prime, a product that allows companies to buy ads in real-time, two years ago. At the time, it was only ava…….

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